Programs & Outreach
The Cannabis Literacy Project develops programs, resources, and outreach efforts designed to improve cannabis knowledge, promote transparency, and support informed decision-making throughout the cannabis community.
Education is most effective when it reaches people where they are. Our initiatives are designed to provide practical, accessible, and engaging educational opportunities for consumers, patients, industry professionals, and communities.
Through educational resources, outreach programs, public awareness campaigns, and collaborative partnerships, we work to raise the standard of cannabis literacy for everyone.
Our Initiatives
Helping individuals understand the cannabis marketplace with confidence — from cannabinoids and terpenes to dosing, labels, and safe consumption.
Areas of Focus
Supporting cannabis workers with continuing education that improves knowledge, service quality, and consumer outcomes across the industry.
Areas of Focus
Educational campaigns that address common misconceptions, emerging issues, and important topics affecting consumers and communities at large.
Campaign Topics
Bringing cannabis education off the screen and into communities — through workshops, speaking engagements, events, and collaborative programming.
Event Types
Creating and distributing guides, reports, articles, infographics, videos, and other learning materials that improve understanding of cannabis topics.
Publication Types
Promoting consumer awareness around labeling, testing, marketing claims, and quality standards — helping people ask better questions and make more informed choices.
Focus Areas
01
Many consumers purchase cannabis products without fully understanding cannabinoids, terpenes, dosing, labeling, testing results, or product types. This initiative focuses on creating educational materials that help individuals make informed decisions and navigate the cannabis marketplace with confidence.
Our consumer education materials are designed to be accessible to anyone — whether they're exploring cannabis for the first time or looking to deepen their existing knowledge with reliable, unbiased information.
Areas of Focus
02
Cannabis industry workers are often expected to answer complex questions from consumers — about cannabinoids, product effects, dosing, safety, and more — without receiving the level of training or educational support necessary to do so confidently or accurately.
This initiative supports professional development and continuing education opportunities that help improve knowledge, service quality, and consumer outcomes across the cannabis industry.
Areas of Focus
03
Cannabis consumers and communities are regularly exposed to marketing, social media claims, and incomplete information that shapes how they understand cannabis products. Our public awareness campaigns are designed to cut through the noise and address the topics that matter most.
These campaigns are designed to reach general audiences — not just dedicated cannabis users — and are presented in approachable, accurate language free of industry spin.
Campaign Topics
04
Education should extend beyond websites and social media. Meaningful cannabis literacy happens in community — through conversation, shared learning, and programming that meets people where they already are.
We support and host educational workshops, speaking engagements, community discussions, conferences, educational booths, and public events designed to increase access to cannabis knowledge for audiences that standard cannabis education often misses.
Event Types
05
The Cannabis Literacy Project supports the creation and distribution of educational guides, reports, articles, white papers, infographics, videos, and other learning materials that help improve understanding of cannabis-related topics.
Our publications are free to access and designed to serve a broad audience — from curious consumers to industry professionals seeking more rigorous content. All materials are reviewed for accuracy and developed with accessibility as a core design principle.
Publication Formats
06
Transparency is essential to building trust — between consumers and the products they buy, between communities and the industry operating within them, and between the cannabis space and the public at large.
This initiative promotes consumer awareness regarding product labeling, testing practices, marketing claims, quality standards, and other factors that influence purchasing decisions. Our goal is to help consumers ask better questions and make more informed choices — and to hold the industry to a higher standard of clarity and honesty.
Focus Areas
Looking Ahead
As the organization grows, the scope of our work will expand. Future initiatives we are working toward include:
Educational Scholarships
Community Grant Programs
Cannabis Literacy Certification Programs
Public Resource Libraries
Research Partnerships
Industry Training Workshops
Consumer Advocacy Projects
Educational Conferences & Symposiums